Business Research: Definitions, types & methods
This Qualtrics page introduces students and professors to the fundamentals of business research, including its purpose and practical applications in decision-making. It explains key research types—qualitative, quantitative, and mixed methods—along with common tools like surveys and data analysis techniques. The page is a helpful starting point for understanding how structured research supports business insights and strategy.
Reference: Qualtrics. (n.d.). What is business research? Definition, types, & examples. Qualtrics.
Entrepreneur: What It Means to Be One and How to Get Started
This article provides a comprehensive introduction to entrepreneurship, defining what it means to be an entrepreneur and outlining the essential traits, risks, and rewards associated with starting a business. It includes examples of well-known entrepreneurs, explores different types of entrepreneurial ventures, and offers practical steps for launching a business. Suitable for students and researchers seeking foundational knowledge or guidance on entrepreneurial pathways.
Reference: Investopedia. (n.d.). Entrepreneur: What it means to be one and how to get started. In Investopedia. Retrieved June 17, 2025