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ENC 1101 & 1102 - Prof. Ditusa

Describes essay requirements and provides links to research sources.

Modules 1 and 2

This is a minimum 1150-word analysis with a minimum of 7 outside sources. 

Option 1: Look at a specific ad: print, radio, digital, TV, etc., or a company’s advertising campaign strategies over time which incorporates multiple modalities and consider who their target audience/customer is and analyze their method of attracting that audience and its effectiveness. When looking at a full campaign over time ask yourself three questions to consider as part of your analysis:

  1. How have they have adapted their campaigns to be more reflective of the current time?
  2. How do they speak to cultural moments at the time?
  3. How do they work to maintain market share, and generate new customers?

Option 2: Consider movements which have been made possible through hyper-connectivity and analyze how they used digital spaces to perpetuate their movements and consider the future of social change.

Option 3: Choose a celebrity who makes significant use of social media. Do a denotative and connotative analysis of their identity creation where you also abductively reason their motivations, impact, successes, and failures.

Research

Source Requirements: When I say sources, I am talking about research, secondary and tertiary sources above and beyond anything associated with the primary source(s). Everything needs to be included on the References page, properly formatted per APA guidelines, and introduced, vetted, paraphrased, or quoted from and parenthetically cited within the essay. Of course, you also need to analyze each source as it supports your argumentative, analytical thesis.

Primary Source: Anything associated with what specifically you are analyzing fits into this category. Please note you may have multiple primary sources, but that does not count towards the other required six sources which follow.

  • 3 sources from BC database or books from the library,
  • 1 visual (also probably from the BC database),
  • 1 essay from our course source database located on D2L,
  • 1 other secondary or tertiary source of your choice either from the wild west of the internet, an additional library source, additional image, or graph, etc.

This is a minimum 3000-word analysis with a minimum of 15 outside sources.

Perform a researched, semiotic analysis of a TV program (reality, scripted, etc.), film, song, or musical artist of your choosing. Try to conceptualize not just your favorite program, film, or album, but rather something you are familiar with that has larger thematic concerns and has gravitas to analyze. You should view your choice several times and takes notes so you can be as specific as possible in your essay. 

Consider the following approaches to this essay:

Outside In: With this approach you are analyzing the primary source through the lens of its placement in time, structure, and theme as it relates to its genre. Consider its associations and differences. 

Inside Out: With this approach you are explicating the primary source in depth for all its signs and their meanings to get to its larger thematic concern, or argue the filmmaker's, showrunner's, or musician's objective. 

Hybrid: This approach is where most of you likely will land. It combines both previous two prompts where you analyze the artist's objectives and themes, while considering its placement in time amidst the mores and societal appetites.

Research

Source Requirements: When I say sources, I am talking about research, secondary and tertiary sources above and beyond anything associated with the primary source(s). Everything needs to be included on the References page, properly formatted per APA guidelines, and introduced, vetted, paraphrased, or quoted from and parenthetically cited within the essay. Of course, you also need to analyze each source as it supports your argumentative, analytical thesis.

Primary Source: Anything associated with what specifically you are analyzing fits into this category. Please note you may have multiple primary, but that does not count towards the other required six sources which follow.

  • 6 sources from BC database or books from the library,
  • 3 visuals (also probably from the BC database),
  • 2 essays from our course source database located here on D2L,
  • 3 other secondary or tertiary source of your choice either from the wild west of the internet, an additional library source, additional image, or graph, etc.